I’m a user experience designer.

That usually elicits a blank look and the question, “um, ok. So what do you do exactly?”

The Quick Answer

I do everything an app or web site needs to be great, from the beginning of the project up to, but not including, the coding.

The More Detailed Answer

Since fumbling together my first HTML page in 1993, I’ve worked on making software that is simple to use, aesthetically pleasing, communicates clearly and achieves goals. My role in a typical project includes:

• Defining the problem: using interviews and observation to discover user goals and business goals, then pulling them together to figure out what problem a project needs to solve.
• Ideation: leading workshops and brainstorming sessions to squeeze as many ideas out of everyone as possible, and begin to move towards a solution.
• Definition: turning ideas into an organised structure, page sketches and detailed wireframes.
• Testing: developing prototypes in code or on paper, testing them with users, changing them based on the tests, and testing them again.
• Visual design: transforming sketches and wireframes into aesthetically pleasing, communicative and functional screens, ready to be turned into working software.
• Design management: coordinating communication between design and development, presenting results, and keeping the process on track.

You’re in luck!

I’m currently looking for an exciting senior UX role in London, so if you need some experienced help, let me know!!