What’s Design Mean to You? An Interview with Dan Willis

One of my favourite aspects of the Information Architecture Summit earlier this year was meeting and getting to know Dan Willis. He’s a consultant for Sapient (yawn) but far more importantly, he’s super smart, super funny, and scribbles like a demon. He also looks pretty suave wearing my hat.

As part of my series of interviews, I asked Dan: what’s design mean to you?

My favourite bit is what Dan has to say about defining the problem that design is there to solve:

I don’t think it’s served design or designers well to run away from that part. I think designers need to step up their game. If they’re not able to step it up to where they’re really good at that, they should at least not be satisfied with being told what it is at the end of the day.

Thanks for the interview Dan!

Click here to see all “What’s Design Mean to You?” interviews.