What’s Design Mean to You? Interview with Vinay Venkatraman

The fourth interview is with Vinay Venkatraman, senior interaction designer & project manager at the Copenhagen Institute of Interaction Design.

I quite liked his view on analysis vs. synthesis and the role it plays in design:

Design is one of the professions that bridges the analytical way of doing things with the synthetical way of doing things. If you consider analysis to be breaking a thing down into finite elements, and looking at relationhips inside it and making sense out of it, you can say that synthesis is about the interrelationships and the combinations of things. I think that designers have this unusual intuition for what could be meaningful in this analytical [information]. It’s less rational, and more emotional in its approach.

What’s design mean to you?