The third in this series is Julian Bleecker, a member of Nokia’s Design Strategic Projects Studio and co-founder with Nicolas Nova of the Near Future Laboratory.

My favourite quote, answering the question, “What is design?”

It’s close to being able to create things for people … understanding people as social entities, not just as masses of tendon, meat and bone.

I interviewed eleven smart people at Reboot10 in Copenhagen, Denmark, asking the same question: what’s design mean to you? This is the third video in the series.